Mass Media & Mass Communication

Research, published and unpublished, conducted by James Hearn. Feel free to use, cite, and build upon. Also, contact James regarding any team research possibilities or additional research possibilities.

[image src=”../../assets/images/medrep.jpg” width=”150″ height=”217″ title=”Representation of Major and Independent Record Labels in Billboard Magazine (MEIEA Journal)”]

Representation of Major and Independent Record Labels in Billboard Magazine (MEIEA Journal)

The portrayal of majorities and minorities by the media impacts people’s attitudes and opinions, and has been a central theme of social psychology and mass media inquiry. When a category or group is mentioned in the media, the words and phrases used to describe that group instruct people how to think about the organization, either in direct or indirect terms. In short, “The media [influence] attitudes… by siphoning and selecting the information we receive to make choices about our day-to-day realities” (Mahatini, 2001, p. 99)…

 

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