Research, published and unpublished, conducted by James Hearn. Feel free to use, cite, and build upon. Also, contact James regarding any team research possibilities or additional research possibilities.
Threats to Studio Survivability and What Studio Owners and Managers Are Doing About It
According to the Recording Industry Association of America statistics, the prerecorded music business lost 38% of its value between 1998 and 2008, with every link in the vertical chain feeling the effects. From artists to labels, distributors to the retail sector, all segments of the prerecorded music business have suffered from the attrition of the music business. Whereas, some “experts” lauded the end of the music business as early as 1979, there seem to be additional factors at work in the past decade that are making the music business an even more difficult environment in which to be financially successful….
Four Square Studio: Anatomy of a Small Recording Studio’s Marketing Tactics (MEIEA Journal)
Michael Stevens owns Four Square Studio, a small, single-owner recording studio business in the Nashville area specializing in Christian and Southern Gospel recordings. Stevens has recently made an effort to cultivate his clientele by increasing the quality of clients he records and by focusing on the Southern Gospel and Christian markets. Turning a customer into a client, “a regular, repeat customer,” has many advantages, including securing loyalty and generating new business…
Square One: A Case Study Into an Entrepreneurial Recording Studio
Entrepreneurship is an important aspect of the music industry, especially in the recording studio business. In a region where over 1,500 companies comprise the entertainment industry, owning one‟s own business is a reality for many people. Nonetheless, Billboard Magazine says it best, that “most recording studio proprietors will say that theirs is a very difficult business in which to be financially successful”. The reality of owning this type of business can be both challenging and rewarding….